The GLBT niche market is known for its trend setting, fashion conscious, technology savvy, refined and cultured tastes; the ideal market for higher-end businesses. Service industries and contractors do well to advertise within the GLBT community as do the educational institutions, community groups, social networking sites, leisure activity and recreation industries. All businesses which have so far overlooked this market for adverting are also overlooking the potential for profit this prime market has to offer. GLBT couples are demographically higher income earners, more likely to be college educated and socially conscious consumers with disposable income which is not impacted by the usual drains facing the nuclear family.
To learn more about the demographics of this group and find out how advertising in one of our publications can help you better reach it, please contact firstname.lastname@example.org, attention Adolpho